Having graduated from Sheffield Hallam University, Daran Woodward started out working in Corporate Fitness with companies such as British Gas and Panasonic. Over the following few years, he held executive positions ranging from Fitness Director, Customer Service Director, Regional Operations Director and COO.  

These roles have been with Worldwide business such as Holmes Place (now Virgin Active), Fitness First and Gold’s Gym.

Woodward has worked across multiple European Countries, briefly the US, and more recently over 12 years in the Middle East living for periods in the UAE, Jordan, and Saudi Arabia.